Creative studio in Paris

A luxury website works when every interaction is decided, not decorated. Fewer elements, each one deliberate. The site is not a catalogue. It is the brand's point of view, held in motion. Identity and site should be designed as one piece of work, not two disciplines.

A brand identity takes eight to twelve weeks. Identity and website together: under six months. What sets the pace is how fast decisions are made, not how fast files are produced. For LGM, both were delivered in time for a launch at a major trade show.

An advertising agency sells campaigns. A branding studio decides what the brand is, then every form follows: name, identity, site, campaign, space. If your problem is that the brand cannot be explained in three sentences, you need the decision first. The campaign comes after.

At Nothin', a logotype starts at €3,000 and a complete brand identity at €10,000, as a fixed fee. The price depends on scope: how many forms the identity has to hold, how many markets, how many rounds. No day rates. You know what is included before the work starts.