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Creative studio in Paris
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Black and white heart shape wrapped in bubble wrap on a transparent background.Crinkled, shiny metallic blue foil forming a star-like abstract shape.Black shiny balloon shaped like an asterisk symbol with six rounded arms.Crinkled metallic foil shaped like a smiley face with eyes and a smile.A candy wrapped in shiny, crinkled silver foil with twisted ends on both sides.Close-up of a textured dollop of smooth pink cream or frosting with glossy highlights.Shiny black plastic shopping bag with handles on a transparent background.Shiny pink balloon sculpture shaped like a dog on a dark gradient background.Shiny silver pom-pom with metallic fringes used for cheerleading or decoration.Deflated pink balloon with visible wrinkles and folds on a transparent background.A shiny blue inflated cube-shaped object with visible creases and folds.Inflatable shiny mauve ring float with creases and folds on a transparent background.
000

Our

method

Three steps. 

Read, decide, hold.

We have taken apart about a hundred luxury identities that last. None of them has a style. All of them have a point of view. The style is what happens afterwards. So the method is not about forms. It is about the decision that comes before them.

A pink and blue twisted inflatable ring levitating over a grassy field under cloudy sky.

Read

01

The written brief is one document.

WHAT we do

The real brief is said out loud, near the lift, after the meeting. We listen to both. Then we read the category: what every competitor says, and therefore what nobody hears anymore.  We read the culture the brand lives in, not the trend it is tempted by. We read what the brand already has and does not see. Most brands are sitting on their best asset.

WHAT YOU RECEIVE

One page. What the brand is, what it is against, what it can become.

Decide

02

One point of view. Not three.

WHAT we do

Agencies present three creative directions. One is real, two are alibis. We present the one we believe in, and we explain why. You can refuse it. You cannot choose between alibis. This is the step AI does not do. AI can produce the two hundred variations. It cannot choose between two shades of white. We can. The two shades were identical. The distinction was essential.

WHAT YOU RECEIVE

The perspective, written in a few sentences, and the first form that proves it.

Hold

03

Forms follow perspective.

WHAT we do

Once the point of view is decided, everything derives from it: the name, the identity, the campaign, the site, the space, the system.Every form is a consequence. Nothing is decorated. Holding also means later. A brand produces for years, with people who were not in the room. So we leave the rules, not just the files: what to do, what never to do, and why. The studio's own AI infrastructure handles the declinations, so the creative time goes where it counts.

WHAT YOU RECEIVE

The identity, the system, the guidelines, and a brand that can keep producing without diluting.
( An augmented studio )

Three humans hold the strategy, the creative direction and every final decision. Around them, AI agents we designed handle scheduling, sales follow-up, publishing and tooling. They prepare, we decide. Every word sent in Nothin's name is read by Sara.

book a call

( What clients say )

"Originality and relevance of the creative proposal. Identity and website delivered in under six months, in time for our launch at a major trade show."

Stéphane Maridat, marketing director - lgm/
( The Team )

Founder

Sara Guedj

Founder & Strategy Director

Founder

Pierre Patrault

Partner & Creative Director

management

Anne-Sophie Do

Gabriel Guedj

Guillaume Fayolle

the creatives

Thomas Carré, Creative Development
Guillaume Perrette, Creative Director
( who, what, where )

Nothin' is an independent creative studio at 47 boulevard de Charonne, Paris 11e. We design brand identities, campaigns, digital experiences, events and visual systems. We work with founders and brand directors in fashion, luxury and technology, in French and in English, from Paris and for London.

Not a style, a perspective. 

Because Nothin' is Everythin'.

( What we do )
01 Brand identities
explore

A point of view first, then the name, the signs, the system that carries it everywhere.

02 Campaigns
explore

One idea, strong enough to survive every format.

03 Digital experiences
explore

Sites and interfaces where every interaction is decided, never decorated.

04 Visual systems
explore

The rules that let a brand produce for years without diluting.

05 Events and spaces
explore

The brand in three dimensions, from the general concept to the room.

( How we work )

Creative direction is human. Production runs on the studio's
own AI infrastructure.

our method

AI can produce the two hundred
variations, not the decision.
The method has three steps: 

read, decide, hold.
F
A
Q
S
( Questions we are asked )
How much does
a brand identity cost?

At Nothin', a logotype starts at €3,000 and a complete brand identity at €10,000, as a fixed fee. The price depends on scope: how many forms the identity has to hold, how many markets, how many rounds. No day rates. You know what is included before the work starts.

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What industries do you typically work with?

We work with a diverse range of industries, including fashion, technology, and hospitality. Our adaptable approach allows us to tailor our design solutions to meet the unique challenges and opportunities within each sector, ensuring that our clients stand out in their respective markets.

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Can you explain your creative process?

With a conversation, not a brief. The real brief is usually said out loud after the meeting. We write it down, then we come back with one direction.

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How does your studio incorporate AI into design?

We incorporate AI into our design processes by using advanced algorithms to analyze user behavior and preferences. This allows us to create more personalized and engaging designs. Additionally, AI tools help us automate repetitive tasks, freeing up our creative team to focus on innovative concepts and strategies.

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What services does your design studio offer?

Our design studio in Paris specializes in a variety of services including branding, web design, and user experience design. We leverage AI technologies to enhance creativity and streamline the development process, ensuring that our clients receive innovative and effective solutions tailored to their needs.

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