France Chimie
©26
An event with one mission: make Gen Z fall for chemistry. A field they file under toxic, polluting, vaguely scary. The brief was to flip the reflex, from chemistry as the problem to chemistry as what actually builds tomorrow.
( Concept )
Because chemistry is insulation, clean fuel, vaccines, sustainability, aerospace, the future being engineered right now. So we ditched the lab-coat seriousness and built a world instead: fluo everything, smileys, the slow hypnotic blobs of a lava lamp. Chemistry as a game, not a warning label. Reactions treated like play, molecules like characters. Accessible without dumbing down, joyful without lying about the rigor underneath.
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All Works
Crédits :
Pierre Patrault