Utopia
©25 . 26
A Swiss specialty coffee house and roaster: single-origin selections, organic, origin-guaranteed, with its own barista school. The founders are travelers and craftspeople first. The trap was obvious: specialty coffee has a house style now, clean but interchangeable, saying nothing of travel or craft.

( Concept )
So we built taste education into the brand itself — the Ducasse move. Each origin gets its own story, its own palate, its own reason to slow down, the way a chocolate bar earns a tasting note instead of a label. Warmth came back through texture and hand: materials you want to touch, type that feels drawn rather than set, imagery that smells of the place the bean came from. The result is a house, not a chain — somewhere the journey from plantation to cup is the whole point. Craft you can taste. Origins you can read.



















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All Works
Crédits :
Pierre Patrault











