Creative studio in Paris

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Black and white heart shape wrapped in bubble wrap on a transparent background.

Crinkled, shiny metallic blue foil forming a star-like abstract shape.

Black shiny balloon shaped like an asterisk symbol with six rounded arms.

Crinkled metallic foil shaped like a smiley face with eyes and a smile.

A candy wrapped in shiny, crinkled silver foil with twisted ends on both sides.

Close-up of a textured dollop of smooth pink cream or frosting with glossy highlights.

Shiny black plastic shopping bag with handles on a transparent background.

Shiny pink balloon sculpture shaped like a dog on a dark gradient background.

Shiny silver pom-pom with metallic fringes used for cheerleading or decoration.

Deflated pink balloon with visible wrinkles and folds on a transparent background.

A shiny blue inflated cube-shaped object with visible creases and folds.

Inflatable shiny mauve ring float with creases and folds on a transparent background.

000

Lgm

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©25 . 26

Branding / Webdesign / Development

A French engineering flagship working on complex systems, from nuclear to aerospace. A real jewel, open to the future. The previous identity said none of that. The challenge was never to look high-tech, every engineering firm does. It was to look certain.

( Concept )

So we didn't reach for the obvious: no circuit-board motifs, no neon, no techno theatrics. We went the other way: the absolute cleanness of Swiss design. Strict grid, ruthless typography, and room left wide open for the images to breathe. The slash in the logo carries the whole idea: LGM as a Swiss army knife, slasher and coder, engineering that cuts across every sector. Less noise. More precision. A flagship that finally looks like one.

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Crédits :

Pierre Patrault / Teddy Vermeulin / Angèle Pivert

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Utopia

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Aurbse

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In_Cognita

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Haptify

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Mova

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France Chimie

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